My UX Design Process

1. Understand the Problem

Whether starting at the inception of a product lifecycle or jumping in somewhere along the way, it's crucial to understand its users, brand and the needs of the business. What is the problem I'm trying to solve? Who are its stakeholders?

  • Interview stakeholders/client
  • Review existing documentation
  • Define the problem
  • User profiles & personas
  • Listen & observe

2. Research and Analyze

Once I've got an understanding of the requirements it's time to dive deeper and look at the research. What does the data say about our users? What feedback have we've heard? If little research exist then conduct (or work within given resource constraints).

  • Talk to stakeholders
  • Analyze competitors
  • Review existing documents

3. Flows, Sketches and Wireframes

In my opinion the most crucial stage in the design process. This is where I rapidly test ideas. It's important to quickly explore multiple solutions in order to remain open and flexible.

  • Pen & paper sketches & ideation
  • User flow diagrams
  • Wireframes
  • Feature annotations

4. Hi-Fidelity Design and Prototype

My favorite stage in the process I love playing with different and sketching out possible...

  • Sketch, Figma or Principle
  • Key screens & final designs
  • Color palette
  • Typograph
  • Iconography
  • Imagery & copy

5. Hand-off and Assist Engineers

Ensuring the development team has all they need and being available for them can be overlooked, but is just as important as any other stage. This is where it all comes together and it's my job as a designer to ensure it goes as planned.

  • Annotate designs
  • Monitor implementation
  • Be available for questions
  • QA as needed

6. Refine, Test, Validate

There's always room for improvement. In an ideal world we build upon what we've created and start the process over again targetting key areas of the product. What can we do to make it even better? What learnings can we apply to future features and new products?

  • Monitor feedback
  • Review analytics
  • A/B test
  • Heatmap