About Me

I'm an empathetic, strategic and data-informed product designer who puts people at the center of my work. My mission is not only to make experiences easier for users, but to enable them to succeed. All the while ensuring business goals underpin every step taken.

Over the years, I’ve cultivated a diverse background that spans across a range of product areas. My skillset involves all stages of the design process, from research, cross-collaboration and strategy to prototyping, high fidelity design, and engineering hand-offs. Along the way I've become pretty well versed at front end development, too.

Many years ago, I completed a Masters in Urban Planning and pivoted my creative thinking, analytical skills and technical interests into product design.

I'm currently working with Microsoft to help improve the online store.

Proficiencies & Knowledge

Product Design

  • User research
  • Interviews
  • Competitive Analysis
  • Surveys
  • Usability testing
  • Information architecture
  • Sitemaps
  • User & task flows
  • Wireframes
  • Visual design
  • Color
  • Iconography
  • Typography
  • Product strategy
  • Interaction Design
  • Rapid prototyping
  • High fidelity prototyping
  • High fidelity design
  • Data analysis
  • A/B testing
  • Card sorting

Tools, et al.

  • Figma
  • Sketch
  • Adobe XD
  • Photoshop
  • Responsive Design
  • HTML/CSS/SCSS